Sell yersel’ Peter – yer ideas are money! Sell yersel’ Peter – even if your ‘talent’ relies on yer vulnerability. Sell yersel! Naiver says Peter – I am no brand … Continue reading A D V I C E [as given by Mr Gordon Bennett]
Science is important to us all. This post is an attempt to explore some of the broad issues that we need to consider to ensure scientific integrity. Science is more … Continue reading The Narrative Controllers
It has been many years now since ABPI introduced a new Code that put an end to the ‘gifting’ of relatively low value merchandise to healthcare professionals from industry representatives. … Continue reading Crappy Branded Stuff
After reading the Editorial “Shrink rethink: rebranding psychiatry” published in the British Journal of Psychiatry I expressed my concerns with this proposal: “My view is that is wrong for psychiatry, which seeks … Continue reading ‘Rethinking rebranding’
Selected extracts from the novel ‘Exit West‘ by Mohsin Hamed:
This is a welcome report. In my view it is a sensible and carefully considered strategy. However there is not a single mention of ethics within this strategy. This strategy starts out with “branding”.