Following the sunrise
On The BMJ home page I came across this advert by Eli Lilly. It invited me to “Learn how to better identify early signs of Alzheimer’s Disease” and warned that … Continue reading Following the sunrise
Tag: marketing
Light breaks where no sun shines
On The BMJ home page I came across this advert by Eli Lilly. It invited me to “Learn how to better identify early signs of Alzheimer’s Disease” and warned that … Continue reading Light breaks where no sun shines
Neuromarket
Neuromarket ‘Street drugs’, – desire and despair – have a new market.
Drug industry sponsored teaching
The above rapid response to the British Medical Journal was submitted by Dr Daniel J Chivers, Foundation Year 2 Doctor, Sheffield. The next day, this response was submitted by Dr … Continue reading Drug industry sponsored teaching
‘Playing the market’
This article was published in the Irish Independent , 4 May 2006
Publicly reprimanded
The Prescription Medicines Code of Practice Authority (PMCPA) is the self-regulatory body which administers the Association of the British Pharmaceutical Industry (ABPI) Code of Practice for the Pharmaceutical Industry: PMCPA … Continue reading Publicly reprimanded
Tackling the excesses of pharmaceutical marketing and promotion
Published 21 May 2024 BMJ 2024;385:e076797 Ravi Gupta, assistant professor of medicine Reshma Ramachandran, assistant professor of medicine Joseph S Ross, professor of medicine and health policy Ravi Gupta and … Continue reading Tackling the excesses of pharmaceutical marketing and promotion
MUNYON’S SEASONAL ADVICE
MUNYON’S SEASONAL ADVICE, Edinburgh Evening News, 9 May 1898: “DON’T TAKE MEDICINE UNLESS YOU ARE ILL. STRONG DRUGS KILL MORE PEOPLE THAN WAR AND PESTILENCE COMBINED. UNIVERSAL PRESCRIBING WITH CURE-ALLS … Continue reading MUNYON’S SEASONAL ADVICE