This is the title of the Editorial in the current BMJ by it’s Editor in Chief.
Fiona Godlee states:
I have previously written about the approach to “transparency” taken by the Science Media Centre. For all we know their “Expert briefings” might be little more than the hot-air of industry.
I would like to pop a few of these balloons. Might you join me? Perhaps this should be the first balloon we pop:
