“Another me exists”

This passage [which I have edited] by Gabriel García Márquez  was written well before the advent of social media, but seems remarkably prescient:

From time to time I become aware that there is “another me” on social media and I am wondering how many other people have noticed this happening to them. My experience has been that I recognise very little of myself in the “other me”. I am comforted that Gabriel García Márquez concluded: