Scottish Brain Sciences
A few years ago a senior UK academic in mental health stated gleefully to his colleagues: “It’s boom time in industry!” I was reminded of this statement when reading this … Continue reading Scottish Brain Sciences
Tag: PMCPA
Latuda promotion “high standards had not been maintained”
The following is a PMCPA (Prescription Medicines Code of Practice Authority) Case Ruling on Latuda promotion from July 2016. Sunovion were found to have breached Clauses 8.2 and 9.1 Page … Continue reading Latuda promotion “high standards had not been maintained”
Marketing of Latuda in NHS Scotland
In an NHS e-mail with a wide distribution list, I was invited to this marketing event. Though it is titled “Current updates in treatment for schizophrenia” the following programme demonstrates … Continue reading Marketing of Latuda in NHS Scotland