Crappy Branded Stuff

It has been many years now since ABPI introduced a new Code that put an end to the ‘gifting’ of relatively low value merchandise to healthcare professionals from industry representatives. … Continue reading Crappy Branded Stuff

Data Privacy For Healthcare Professionals (provided by SUNOVION)

In my previous post I outlined the material sent to me as an NHS doctor by the pharmaceutical company SUNOVION. This material was to market a new product. I was … Continue reading Data Privacy For Healthcare Professionals (provided by SUNOVION)

H.O.P.E.

In offering this ‘No Holds Barred’ perspective in the BMJ, Dr Margaret McCartney concludes: “Doctors should seek independent education. In fact, we should all do so – including MPs, guideline committees, … Continue reading H.O.P.E.

Latuda promotion “high standards had not been maintained”

The following is a PMCPA (Prescription Medicines Code of Practice Authority) Case Ruling on Latuda promotion from July 2016. Sunovion were found to have breached Clauses 8.2 and 9.1 Page … Continue reading Latuda promotion “high standards had not been maintained”